IHA’s Key Event Promotes Global Brand Connections

International Housewares Associationpic
International Housewares Association
Image: housewares.org

Headquartered in Minneapolis, Minnesota, Enhance Product Development provides a full range of services to inventors navigating the complex landscape of bringing a new product to market. The company offers prototyping and design help, as well as licensing, manufacturing, and marketing services, to its clients. In 2016, Enhance Product Development was a finalist for the International Housewares Association (IHA) Global Innovation Award.

The IHA presents the Global Innovation Award annually at its International Home + Housewares Show. This event features thousands of exhibitors and brings engineering, design, and creativity together in ways that offer opportunities for increased attention for brands and products. The Global Innovation Award, among the most prestigious of its kind, highlights the features of everyday products that hold the potential to enhance the lives of broad cross-sections of consumers. Submissions for the award typically total in the hundreds.

The IHA exists to bring global buyers and sellers of products together and to promote increased consumer awareness through events such as the annual show. By December 2017, the March 2018 show in Chicago was already sold out.

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